Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education in Mainstream Media


The purpose of the evaluation is stated in the concept note and is to pilot
entertainment education as a delivery tool for improving financial capabilities in SA and facilitate learning about the usefulness of this instrument as a means to increase financial capability within a robust impact evaluation framework.


Evaluation Number:
Report Approval:
Monday, 01 April 2013
Friday, 20 May 2016
Initiated By:
World Bank
Undertaken By:
World Bank
Evaluation Period:
Dec 2011 to Dec 2012
Evaluation Area:
Social development, social security & assistance
Public service, governance, M&E
Public finance, financial management
Training, SETAs, FET, higher education
National Outcome:
National Outcome 4: Decent employment through inclusive economic growth.
National Outcome 12: An efficient, effective and development oriented public service and an empowered, fair and inclusive citizenship.
Commissioned By:
Other (World Bank, NDMA)
Evaluation Type:
Evaluation Subject:
Geographic Scope:

Evaluation Documents

File Name
404 Harnessing Emotional Connections to Improve Financial Decisions.pdf

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