Description
A number of defined marketing and promotion activities are subsidised through the DTI’s Export Marketing and Investment Assistance (EMIA) incentives. These include, amongst others, the transportation of samples; exhibition space and the construction of stands; return economy-class airfares; and exhibition fees. As such, the EMIA programme is considered an integral instrument in government’s efforts to boost exports and encourage inward investment. This study has been designed primarily as an implementation evaluation, and seeks to review the design, activities, structures and processes in implementing the EMIA incentive scheme. The evaluation aims to assess how the EMIA incentive scheme operates, who the scheme is targeting, and whether the scheme is likely to achieve its desired outcomes.